"Hardcore" Fishing rods?

Hi there, Earlier today I was just chatting to a lady who specialises in fishing rods and has a few spare. As well as mentioning the usual well known brands (Okuma, Shinamo etc) she also mentioned a brand name called "Hardcore" that is a sturdy long lasting durable shore rod.Now I don't know if I misheard her or anything. Has anyone used "Hardcore" or is it just a figment of my imagination. If so, any recommendations for it.
Cheers,
Fionn

Ron Thompson do a range of HARDCORE rods, this might be what she has

Ron Thompson do a range of HARDCORE rods, this might be what she has

was thinking that myself only one that popped into my head too

I know what popped in to my head

Ron Thomson too!

:mrgreen: I know what popped in to my head

was that HAD or Has