Look at fishonlures.co.uk waaoc.ie henrysfishingtackle.ie
Also worth looking at are the sellers "LureGeek" and "LureCandy" on eBay. The only problem with ordering from the Japan sellers on eBay though is the 3-4 week delivery time... Also if you decide to import a rod or reel from that side of the world don't be fooled by the postal rates as you may have to pay extra customs charges.