Its all down to what you want to use it for!!!? The emotion is more a play boat for messing about at the beach, More for short paddling distances due to its design and length. Dont know much about the Bic Kayaks and dont know anyone who has one or have never heard anything about them, which wouldnt lead me towards them.. Whats you budget and what do you want to use it for as there are some good kayaks about that can be used for beach, fishing and light touring..
try this one ticks all boxes very well made kayaks too!! very good price as well..
http://www.brighton-canoes.co.uk/productpages/feel-free-kayaks/nomad-classic.htm