Rinsing is fine but it will not get into all the parts especially if the reel fall in to the water.
Two factors here, number 1 the quality of the reel and number 2 how often do you use/abuse it.
For multiplier reels I use the Penn 525 (made in the USA

) and would class it as one of the bullet proof reels along with the Daiwa 7HT's and Abu's 6500 range. The cheaper reels a fine for the "once a month angler" but once you hit lumps of weed these reels will grind to a halt.
For fixed spools the Shimano's are streets ahead of the rest. I have an Penn Affinity 8000 and Penn Surfblaster 8000 , both fine reels, but and I can see where they are going top give me a problem as they get more use/abuse.
From now until March I'll be doing the most of my shore fishing so once a month I'll strip down the multipliers to the shell and clean/oil all the moving parts replacing bearings if needed.
I've only started on fixed spool reels since the start of the year so its a wash and polish job with these at the moment.