I have just had a look at Veals. I think you might be better off buying one of there custom combos.
That way you know what you are getting. A lot of the rods they sell have the option to buy a real at discounted prices. Feather etc are really cheap on ebay.
You could buy a £30 combo as you have mentioned but how long will it last?
The reason I am saying this I have bought a completely wrong setup

(A telescopic spinning rod and a real that's to light duty and with the wrong kind of line) It will cost me a few Euro to get the right setup but at least i can fish in the mean time.
I wish I had bought a Branded rod + real which would have cost me an extra 20 Euro.
Good luck with what you buy for your son.
Anthony