This may be a misleading price indication, consumer should contact the Office with details. However, the consumer does not have an automatic right to the product at the lower price. A price indication on a product is what's called an "invitation to treat";
If the consumer is advised of the correct price before purchasing, they are not entitled to the goods at the lower price. In this case, the consumer has a choice of rejecting the goods and not buying them, or, accepting the higher price and making the purchase.
If the consumer was not informed of the correct price before purchasing, they may be entitled to some form of redress from the shop for having been misled. But, if the shop refuses, as well as this Office following up on the matter, the consumer could consider taking the matter further thorough the shop's Head Office (if it is a member of a chain), or, through the Small Claims Court.
Taken from the ODCA website relating to goods for sale at a higher price than displayed.
Not entirely clear as being in the retail trade myself I distinctly remember reading in one of the trade mags, there being several cases of (forecourt stores I think it was) in the recent past being fined over providing misleading information ie charging higher than displayed prices. But according to this site I stand corrected.
In relation to UK fishing tackle, I have dealt with them myself on several occasions and had a problem with an item which was duly replaced with no problems. On another occasion the item ordered was out of stock and I had to wait a couple of weeks for it, when it did arrive it arrived with a couple of packs of freebies with it to compensate.
Ebay is however a pain in the proverbials when you do have a problem, there are suppliers out there that just take the p.ss. The whole feedback set up is wrong, dodgy suppliers leave retaliatory feedback for customers who are unhappy. At the end of the day, if you have bought and paid for your item within a reasonable timeframe then the only option for sellers should be good feedback, your side of the bargain has been fulfilled.
Sorry to hear of your trouble Jude, you must have caught that guy on a bad day. That is ridiculous money he was quoting to send a beach shelter. I had a 14kg inflatable kayak delivered from Germany for €30.00 by a europe wide company called GLS. Maybe this guy should have a look at their rates.
For one final parting shot with this guy who has behaved totally unreasonably, and to make you feel better, I suggest sending him an email with a link to this post recommending he take a look at how many people have viewed it. Bad feedback indeed. As I said I had no problems dealing with them but on the info provided I wont be dealing with them again. Dont delete your emails you received from him by the way, dont want any silly libel cases... :lol: